Constituting Communities through Words That Bind: Reflections on Loyalty Oaths
نویسندگان
چکیده
منابع مشابه
Loyalty in Online Communities
Loyalty is an essential component of multi-community engagement. When users have the choice to engage with a variety of different communities, they often become loyal to just one, focusing on that community at the expense of others. However, it is unclear how loyalty is manifested in user behavior, or whether certain community characteristics encourage loyalty. In this paper we operationalize l...
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1TowsonUniversity 2University ofGeorgia Correspondence KyongseokKim,DepartmentofMassCommunicationandCommunicationStudies, Towson University, 8000YorkRoad, Towson,MD21252. Email: [email protected] Abstract Guided by the framework of self-determination theory (SDT), this study examined the effects of external rewards on undermining customers’ intrinsic motivation to engage in a retail loyal...
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ژورنال
عنوان ژورنال: Michigan Law Review
سال: 1986
ISSN: 0026-2234
DOI: 10.2307/1288993